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Nurturing Through the Funnel
When you’re considering buying a product or service, you go through a process of decision-making (take another look at the buying decision flowchart from our December 7 post). During this buying...
View ArticleWhy Lead Nurturing Matters: 6 Reasons
As marketers who are already fans of marketing automation, you’re unlikely to need convincing that lead nurturing is a good idea. But you ARE likely to have colleagues and management that aren’t as...
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White paper download: Establishing Your Demand Funnel
Our latest white paper, “Establishing Your Demand Funnel” is an essential guide for B2B organizations to better understand how to establish your demand funnel. Establishing your funnel means … Read...
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Webinar Announcement: Double your Inquiry-to-Close Rate with Next Generation...
Marketers are continuously being asked to cut costs but at the same time grow new business. The pressure is on marketers to better align sales and marketing, have a defined lead flow procedure, and...
View ArticleHow to Get Sales and Marketing on the Same Page
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but...
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Don’t Forget: “Double Your Inquiry-to-Close Rate with Next Generation Demand...
Have you met Jim Bell, CMO of Jaspersoft and winner of the “Return on Integration (ROI) Award at the SiriusDecisions Summit 2014?” Join Jim in this upcoming webinar and gain insight into how...
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Did You Miss “Double Your Inquiry-to-Close Rate with Next Generation Demand...
If you missed this week’s webinar, “Double Your Inquiry-to-Close Rate with Next Generation Demand Funnel,” you’ve got another chance! Watch the recorded presentation now. In this… Read MoreThe post Did...
View ArticleOperationalizing The Demand Funnel
Join DemandGen for an exclusive “In the Spotlight” webinar featuring Kevin Marasco, CMO of HireVue, and learn how he operationalized his Demand Funnel to improve pipeline and get results. Kevin will...
View ArticleDon’t Forget: “Operationalizing The Demand Funnel” Webinar Tomorrow!
Join us tomorrow for an exclusive DemandGen “In the Spotlight” webinar featuring, Kevin Marasco, CMO of HireVue, and learn how he operationalized his Demand Funnel to improve pipeline and get results....
View ArticleWebinar Recording: “Operationalizing Your Demand Funnel”
If you missed this week’s webinar, “Operationalizing Your Demand Funnel,” you’ve got another chance! Learn from Kevin Marasco, CMO of HireVue, how he operationalized his Demand Funnel… Read More The...
View ArticleGet More From Your Demand Funnel With Demand Funnel Reporting
The modern marketer runs a complex “factory” to drive leads throughout the demand funnel—not just drop them in at the top. To get the most out of your demand funnel, and to effectively manage all the...
View ArticleHow Much Do You Really Know About Demand Funnels?
If you’re good at getting leads, chances are you’re pretty savvy about your company’s demand funnel. But just how good are you? There’s always room for improvement, right? Take this short, fun quiz to...
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A Recipe for Building a Successful Nurture Campaign
So you’ve got your marketing automation (MA) system in place. But what do you put in it? You know you’ve got to fill it with leads and campaigns, but how? Using marketing automation requires creating a...
View ArticleThe Year of the Demand Factory™: 2015
The new year is upon us—and my single prediction for 2015 is that this will be THE YEAR that Marketing will be on center stage in the corporate limelight. After a decade of innovation in marketing...
View ArticleAre you a Demand Funnel Expert?
If you’re good at getting leads, chances are you’re pretty savvy about your company’s demand funnel. But just how good are you? There’s always room for improvement, right? Take this short, fun quiz to...
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